Year
2024
Client
Emirates PGA
Category
Content Creation
Product Duration
1 week
The focus was on delivering fast, social-first content that reflected the pace and atmosphere of the event.
By working on the ground throughout the Pro Am, we were able to capture authentic moments as they happened, ensuring the content felt timely, engaging, and aligned with how audiences consume live tournament coverage across social platforms.
To frame the Pro-Am as an experience, not just a competition, using storytelling to bring audiences closer to the people, preparation, and moments that shape the event.






